Table of Contents
In today’s blog, we will include examples of persuasive homepage header, headlines and hero shots and why they are so effective.
So let’s get straight into the discussion.
Is your homepage capable of making a good first impression?
According to data collected by many website developers in Chennai, internet users don’t really spend more than a few seconds on a web page unless they are loyal customers. Others type in whatever they need in Google’s search bar. If you have invested in search engine marketing (like paid ads) or in organic search in the form of search engine optimization, users tend to follow the following steps:
- They will check your ad or snippet
- Decide whether your page is capable of providing them with a solution
- Click on your website or move to another website
Let’s assume for the sake of this blog that you have managed to retain a visitor.
Say hello to the new visitor
Once you have a new visitor, your website turns to service mode and it is only able to make a first impression, very quickly. Remember that web wanderers are not exactly known for their patience.
A part of your homepage is now available to them, depending on the device they use (the smaller the device, the lesser is the visibility). Your aim is to show what your company can do for the user.
While websites mostly serve all kinds of needs for different companies, first-time visitors can only be retained if they understand your company’s values.
Although your goal is singular, you have many options
You want your visitor to stay and explore the website. In order to do that you need a homepage that nudges them towards that goal.
There are some ways to do it, namely:
- Prompting them to help communicate the value of your business
- Helping them determine whether your website is useful
- Inspire them to click, or interact with the website in some way or maybe make them sign-up for a newsletter.
Next, we talk about the header:
To put it simply, a header is a narrow bar or strip that appears at the top of a page. In most cases, when you see a website sporting a distinct header bar, it usually shows logos, navigational links, offers, contact details, search prompts, etc.
However, if you opt for Shopify web agency to create modern website designs, you can easily marry the header, hero and headline seamlessly.
Before we get into the details of eCommerce,
A quick word on banner image and headline:
Banner image, in website designing, is known as at space right at the top of the page. Hero shot and a hero image is also used alternatively.
Headlines, on the other hand, do not have many rules that state their position to be on top of the hero image, in many cases, it can be below the hero shot or above it. Some website developers in Chennai choose to ditch it altogether.
Moving on to the next section of eCommerce, one of the most important lessons to be learnt from the most popular SaaS brands is their method of testing their strategies. They begin with a specific objective and then move on to create a distinct call to action or CTA that prompts visitors to participate and take action. Only sufficient results are generated, they revise and realign their strategies.
If you are looking for web design and development in Chennai to build yourself an effective homepage, ensure that these basic factors are addressed by the website developers:
- Addressing the ‘who’ question immediately: Specifically effective for small business owners and finance managers, addressing who the brand or company is, makes a lot of difference.
- Answering ‘what’ comes next: Headlines and images should always address the ‘what’ question.
- ‘Why’ comes third but is equally important: the headline states the SaaS provider, making billing easy.
- A short copy that makes an appeal but with emotion: If you want to retain visitors and turn them into your loyal customers, you need to understand their emotions. This is where you demonstrate your understanding briefly.
- Compelling and effective CTA: There are different kinds of CTA, but few work better than others. For example, prompts of “get started” with a big button on the side with some visual prompts to make it more believable.
- You can also read more sections to appeal to your audience where you have case studies and/or case studies for more in-depth analysis.
If you carefully follow the creations of some of the best website developers in Chennai, you will also notice that a good homepage header, headline and hero is a way to show that you’ve got your act together. The subhead addresses the benefits and provides a slice of the strategies and formulas fetching results. Smart designs also create a clear path and stress conversion-based CTA. Some more tips that work and show promising results include
Simplicity will always work
The web is a crowded place. Hence, one of the easiest ways to stand out is to keep things clean and simple. Beautiful design, one-two headline, subhead and a clear CTA. Many effective web designs are pioneers at minimalism.
Visual simplicity is equally effective if:
- You have a quirky and interesting approach to the menu in the header with two stacked columns
- A problem-solving headline by effectively showing the problem it is solving
- A great CTA
In the end, you must ask yourself the simple question, am I happy with my hero? If not, then you can go back and assess today’s blog discussion.
To conclude,
Although there are many types of homepages that we have excluded from today’s discussion, we mainly focused on your hero shot and headline. What you see at the top of your homepage has to be a combination of design and copy. This will assure your visitors and customers that they have arrived at the right place. If your audience mostly comprises mobile users, make sure to check whether the design is simple, clear and easy to respond to with the help of thumbs.
