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When an E-Commerce site reaches a certain level of reputation, it can be quite tempting to stop investing in SEO. But no comprehensive E-Commerce SEO agency will recommend this move. And not just because they provide that service!
The initial rewards from SEO are slow to come, but once it starts flowing in, many companies tend to become over-confident. They slowly withdraw from strengthening their SEO game. This is a mistake that no customer of ours can afford to make. As an E-Commerce SEO agency, we reinforce the need to constantly keep upgrading the SEO practices to meet the evolving trends.
Common SEO problems:
E-Commerce websites will always experience some SEO problems, even when appearing to perform well. Especially when there is a complete lack of SEO, the following problems will crop up.
No upgraded content to capture the newer keywords.
Lesser traffic as SEO is not updated.
Number of links goes down as new pages are not created.
Value of content decreases, lowering social media popularity.
No hub pages as there is no fresh content to justify them.
The website literally fades from the eyes of the consumers, without ever the provider realizing they have a problem.
Here are compelling reasons why an E-Commerce site should never stop SEO.
Revenue Generation:
Search Engine Marketing produces revenue. This is an infallible truth of the system. Revenue flows in as long as the brand is visible to the eyes of the consumer. This may not be too apparent in regular business. In times like the lockdown or other economic dips, this is perhaps the only thing that is still pulling in customers to your site. There is always a section of people that will need the products and services that you offer, but you can reach them only through SEO. Thus E-Commerce SEO agencies will rely heavily on SEO and SEM for this very eventuality.
Data-Driven Optimisation:
Marketing without SEO is like blindly throwing balls on a court and expecting it to make the basket. Some may, but you are just wasting resources. SEO brings with it, the data to guide you where and when to place your bets. With Sales and Leads analytics, you can easily gauge how to allocate your budget with definitive ROI. SEO will keep you updated on buyer behavior, so you can concentrate on the current needs.
Staying ahead of Competition:
If your competitor is still using SEO, but you aren’t, it is inevitable for them to catch up or even move ahead. The results of not using SEO are immediately noticeable online. Once competitors get a whiff of this, they will use it to their advantage. Trying to climb back up, later on, is a futile effort. The entire online world would have changed and moved on in a matter of days.
Untapped Keyword potential:
The E-Commerce SEO agency that you employed has helped you reach your target search rankings. But have they helped you explore new keywords? While this may feel like you are starting fresh again, it can draw leads from an entirely new demographic that you had no idea about. There is increased traffic to the site. Instead of stagnating once you hit the ceiling, the keyword strategy must be updated to broaden your opportunities.
Letting go of outdated methods:
Google’s algorithm changes nearly every day. But the fact remains that many E-commerce sites are unprepared for this. They stick to SEO practices that are part of their original package from years ago. You may in fact be getting penalized by Google, for following the outdated methods. Google is looking to provide the best customer experience and gives sites that cater to this with higher rankings.
We understand that some of you are yet to see the results of implementing SEO and it can be frustrating. Our advice is to persevere, maybe with an analysis of why performance is low. Some think they have reached where they want to be and choose to stop it. But keep in mind that SEO is user-oriented and users change. OpenDesigns is an SEO agency in Chennai, offering comprehensive E-Commerce SEO services. Rated among the best SEO services Companies, we promise our customers a lifetime of SEO support.
