As you strengthen your footing in the online market, you will realize that your website is the headquarters of operations. We at Open Designs, the best website designing company in Chennai, highlight potential web design mistakes to avoid this year.
Unplanned site architecture:
Websites are like buildings, and that is why we use the terms Constructing or Building a site. There is a specific architecture to the site that one needs to follow to the last nuts and bolts. You cannot start construction without finalizing the plans. Similarly, the site plan needs to be fixed before work starts on the website. This is achieved with the design thinking approach that helps you outline the layout, hierarchy, and navigation well in advance. Plan it down to the very last element like how to provide visual hierarchy with font styles, sizes, images, white space, etc.
Compromising on security:
Websites collect a lot of personal data that is useful in recognizing patterns in customer behavior and personalizing their shopping experience. This also comes with the risk of security breaches that can leak sensitive customer data. You need to protect the data at any cost. Customers are not even going to attempt clicking on a site that doesn’t have a security certificate. The best web designing companies in Chennai recommend going from HTTP to HTTPS as an investment in enhancing your traffic.
Content hoarding on the website:
Businesses are so eager for their customers to know everything about them, and it is tempting to overload the site with lots of textual content. There is a very thin line between descriptive information and dumping content. Too much content can make the site look cluttered and it gets difficult to isolate the information the customers want to know. Keep your content crisp and informational to keep the customers’ attention.
Not highlighting the CTA:
Like we mentioned in the above segment, in the process of dumping content, we fail to highlight the actual purpose of the site. Your CTAs are the ones that will get you the conversions you desire. It is important to highlight them prominently, preferably in the above-the-fold content for customers to access them. Website designing companies in Chennai avoid ambiguous CTAs, making them as clear as possible.
Low-quality images:
A sure-fire way to let down your customers is by using low-quality images and graphics. Visuals have more impact than text. The images on the site must be relevant to a fault, of high quality, and educate the customers about the products and service. The picture should help the customer know what they are, without even having to consult the descriptions below. Poorly designed images and graphics can lead to an increased bounce rate.
Letting 404 pages clutter the site:
As a website progresses over time, it would accumulate a lot of broken links and obsolete pages. These will not only increase loading time but also lead to loss of brand reputation if the customers come across a broken link. Regularly audit the site for such 404 pages and remove them. This will keep your site clean and relevant to the current trends.
Avoiding speed optimization of the site:
Site loading speed is an important factor in bounce rate. There are several elements that could be slowing down your site. There are large image files, gifs, videos, obsolete pages. They all need to be trimmed, as a site loading time that is in excess of 3 seconds leads to a 90% loss in traffic. You need to get your site optimized for the fastest load speed.
Ignoring web analytics:
Web analytics gives valuable insights into customer behavior and the website’s performance. Ignoring these inputs puts you in serious trouble as your site will soon become irrelevant to current standards. Even evergreen content needs some sprucing up now and then. Website designing companies in Chennai, use web analytics to identify the underperforming areas of the site, allowing you to correct your mistakes before they cause serious damage.
Creating unresponsive sites:
Customers these days access the web from a variety of devices. Most prefer doing their personal browsing and shopping from the comfort of their phones or tablets. This lets them browse at their convenience. Unresponsive websites will not display well on mobile devices and can drive traffic away. Make sure the design of the website accommodates the most popular if not every possible device that a potential customer might use. Similarly, you need to optimize the site for voice commands and recognizing multi-lingual inputs.
Open Designs provides quality and affordable web design services in Chennai. Our experts can perform a complete site audit and develop strategies for improving performance. It is necessary to keep up with the competition, and we help our clients do it in the most effective ways.
