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Who doesn’t love a good story or a good storyteller? Stories bring us nostalgic memories from our own life that we can relate with. No one can deny the power of a good story to get the message across with the most impact. No wonder businesses are turning to storytelling to strengthen their brand.
A good story is intricately woven to evoke powerful emotions that stir the audience into action. This is how your marketing should be. How you make a potential customer feel, decides whether they want to interact with your brand or not. They must be genuine, impactful, and inspirational, according to the Top digital marketing company in Chennai.
Over the period of our lives, we have crossed and created various stories. They unleash the imagination and make way for creativity. We might have forgotten so much that has happened in our lives, but never the stories, nor the way they made us feel. This is why good storytelling is so important to building a successful brand.
Storytelling – The primary communication method
As social animals, we have built communal languages and sentiments that drive our every action. These, when crafted seamlessly into a story can effortlessly influence your customers into improving your traffic, conversions, and brand awareness. Through the ages, storytelling has been the primary mode of passing on messages before modern methods of communication were invented. We know a lot of our history and culture from the stories passed on to each generation. As the top digital marketing company in Chennai says, this method has been ingrained in our psyche as an impactful mode of communication.
The elements of a good story
A good story conveys what, why, how and whom. You have a product or service to sell. Brand marketing must convey who you are, and the people behind the work, what you have, why customers must choose you, and how you source or manufacture the products and services. This story should provoke more questions that you respond to, boosting the interaction of the customer with you. The stories can contain excerpts on what inspired you to start the brand, what motivates you, and what kind of value you add to your customers’ lives.
Company centric stories
You can evoke a lot of emotion by chronicling the life cycle of your products and services. You can get an employee’s point of view of how working for you had made their lives better. Focus on a positive work culture or on important philanthropic activities that are promoted through the sale of your products and services. If you sell handicrafts, touch on how important their sale is to keep the local culture and heritage alive for future generations to enjoy. The top digital marketing company in Chennai, recommends company-centric stories only after there is a certain following developed for the brand.
Customer-centric stories
The best Digital marketing company in Chennai recommends that the brand story should revolve around the customer. Despite the primary objective being to sell the product or service, the story must show how the customer would feel in real life if they avail of your products and services. Potential customers are more receptive to what your existing customers have to say about you. Your story could be the narrative of your actual customers telling in their own words how your products and services made a difference in their lives. This is the most powerful storytelling that can make your brand move mountains.
Effective storytelling mediums
The evolution of technology has made storytelling easier. While previously it was passed on in the form of live dramas and audio versions, you can now do it in text, audio, video, graphics, animation or a combination of two or more. The key here is identifying which medium works best for your target audience. You can also target multiple customer segments through different mediums.
For example crisp and memorable messages work well on TV and the radio. The online customers are attracted to images and video. You can get on social media platforms and post various mediums that engage a high volume of customers. This boosts brand awareness and conversions. You can also choose to directly interact with the audience through live sessions, video conferencing etc to promote your brand.
We can safely say that the fundamentals of storytelling have not changed. It is only the mediums and means that have scope for exploration and expansion. Open Designs is one of the top 10 Digital marketing companies in Chennai. We can help you successfully get your brand story out there, in ways that all of your target audience can relate to.
