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There are new e-commerce website design trends that emerge to help web design agencies outsmart their competitors. On average, we expect eCommerce brands to offer websites with new features and trends on their sites. In this article, we will discuss the top 10 eCommerce design trends of 2024 that will rule the eCommerce market and its contribution to eCommerce web development in Chennai.
Web Design Trends of Ecommerce in 2024
Micro-Interactions
They are subtle and small interactions that visitors encounter on the site. Even though they are small, they provide a significant impact on the customer’s user experience. In 2024, the usage of micro-interactions like pop-ups on the progress bar on the screen, warnings for wrong information in the submission form, and so on adds engagement and fun to any website.
Voice search
Recently, the usage of keyboards has been drastically reduced, which has been replaced by voice search, especially when it comes to searching for a product through voice commands on eCommerce sites. So eCommerce brands need to implement voice search on their websites to enhance their user experience.
Animated product launches
To create a better user experience feel, animated product reveals are best and used on many product-based websites. Animated products through strong micro-interactions, revealing hidden menus and animating text bring any visuals to life instead of simple static images, displaying products through static visuals.
Mobile-first design
Most e-commerce website design services start with designing for desktops due to their convenience. But in recent days, mobile users are the key targets for eCommerce businesses, so designing from mobile to desktop helps to make a website more responsive and clear.
Gothic Visuals
In recent days, Gen-Z has started to embrace the late 90s and early 2000s subculture of “goth.” Many teens are recreating the aesthetics of the 1990s popularized back in the day. So if eCommerce sites target Gen-Z and provide Gen-Z-oriented products, then Gothic-themed web design elements are the best option.
Multidirectional Layouts
Visitors look for more functional sites than usual single-directional designs. So infusing multidirectional layouts can accommodate different direction interactions.
eCommerce sites with multidirectional layouts can be useful for sites that need multiple languages. Aware is a e-Commerce brand that correctly infused the multidirectional layout into the design of the website.
Creative Page Transitions
Apart from fast-loading pages, shoppers are looking for fast page transitions within their buying and selling, which include adding items to their cart, billing, and final check-outs.
Using page transitions like smooth scrolling, flash animated transitions, page loading transitions, fade transitions, and slide transitions, an eCommerce website can create smooth flow and momentum on their site.
Vaporwave Aesthetics
Ever since the Cyberpunk 2077 game was released in 2020, it’s a subculture gone viral—a world where technology merges with human life. These cultures triggered the growth of vaporwave aesthetics in eCommerce web designs with vibrant color, retro-futuristic and surreal imagery, glitch art, 3D typography, and so on. Sites like HypeBeast and Cyberdog are the best examples of vaporwave-inspired designs.
Neubrutalism
Neubrutalism is a recent web design trend known for its opposite take on flat and minimalistic designs. These designs use simple and plain elements that are more visually striking.
Neubrutalism gives a sense of rawness and unorthodoxy, which today’s eCommerce websites needs for standing out from competitors. Gumroad is the best example of an eCommerce website that uses neubrutalism.
Scrollytelling
It’s a web design technique that activates dynamic multimedia elements by scrolling on a webpage. Apart from text-based information, it’s also helpful to make a story’s narration more engaging through scrollable pages. Apple Watch Series 7 is the best example of simple and effective scrolling.
That’s a wrap!
To conclude, with the growth of eCommerce sites, businesses need to adapt to the trend to keep themselves ahead of their competitors. To manage and use all these trends, seek the help of firms like Open Designs, which works on ecommerce web development in Chennai, to stay ahead in the race.
