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As a business owner, you might have surely faced the disappointment of lower sales during your initial days. However, you might also have found the solutions to your challenges with effective targeting strategies such as redesigning your website by the best eCommerce development company or publishing focused ads aimed at your potential audience. As the case may be, you may have also discovered the magic pill of Product Retargeting during the course of your re-strategizing plans.
What is Product Retargeting?
Product Retargeting is extremely powerful as it gives you the opportunity to show ads to your target audience or the ones who visited your site already. By following this strategy, you can easily nurture them to complete a conversion.
It can also be considered as the magical path that leads business owners to connect with potential customers in the quickest possible way. If you aren’t paying enough attention to these strategies, that’s a real problem right there.
Apart from retargeting, there are several strategies that you should pay precise attention to. Luckily, there are ways to get along with it. If you want to improve your sales and grow your eCommerce business, getting in touch with the best eCommerce development company in Chennai is the best way to get started.
Why is retargeting so important?
It is a well-known fact that a majority of users will not make a purchase on their first visit to your site. Most business owners do not take action on it and blame it on the marketing team. The major problem is that you are letting a lion’s share of potential customers slip right under your nose.
That’s where retargeting comes into play; you can reach out to your visitors after they’ve left your page/website and promote your products/services. There are a bunch of companies that could easily pull off this job; go through the listicles of the top 10 eCommerce companies in Chennai to create retargeting campaigns that yield results.
Here are some of the retargeting strategies for your eCommerce platform.
Ready customer retargeting:
Customers who have already made up their minds to make a purchase are called “Ready customers”. These customers can also be making their first purchase on your store and retargeting gives them the little push they need to proceed. Contact the best eCommerce development company in Chennai to get more customers in the shortest turnaround time.
Top customer retargeting:
For most businesses, 80% of their sales will be contributed by their regular customers. These will constitute your loyal customer base and can also be referred to as your “Top Customers”. Although they always prefer your brand/product every time, retargeting ads will ensure that your company stays fresh in their minds. Discuss your business requirement with a top eCommerce web design company in Chennai to keep your customers engaged with your brand/service.
Abandoned cart retargeting:
Ever got annoyed by the regular notifications from Flipkart and Amazon? A study has concluded that more than 77% of users abandon the products in their cart because of these incessant notifications – a number that business owners cannot afford to ignore.
Now that it has become clear that one cannot stop a customer from abandoning their cart, the good news is, retargeting ads can help you with it.
Dynamic product retargeting:
Dynamic product retargeting is one of the most common types of retargeting strategies that can be witnessed on social media platforms. Carousels can be a great way to grab the attention of a potential customer. Hire a professional designer from the best eCommerce development company in Chennai to attract users. As the carousels will have a picture of the product along with a short description and its link, the conversion rate is very high.
Website visitor retargeting:
Customers will leave your site for various reasons and may not come back to make a purchase. The common reasons include improper website design, poor UI/UX design, change of mind, price, unavailability of product, etc. Luckily, there are ways to reach out to them even after they have left your website. Ensure that you recruit talented hands to make the most out of this golden opportunity.
All things considered:
Retargeting is something that requires your utmost attention as you will be risking sending your lead magnet to the wrong person. If you notice the retargeting ads on social media platforms, they will be precise, hyper-focussed, and will stick to the point.
Since it is literally about a single product/service, make sure you don’t commit any mistakes. Join hands with the best eCommerce development company in Chennai to craft your retargeting ads with innovative ideas and promotional strategies.
