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Designing a great landing page is all about giving the audience exactly what they want. Web Design and Development Companies indulge in a lot of research in designing landing pages. Let us look at what makes up the perfect landing page below.
Organised Design:
A clean and organised landing page, creates a great first impression. The visitor must understand the intent of the landing page in a single glance. This clarity leads to faster and higher number of conversions.
The Call to Action buttons and images must be in high contrast to the rest of the page. Try out different colours, text placements, and sizes to figure out the best combination to suit your purpose.
Opt for minimalism:
Do not overwhelm your visitors with too much text and graphics on the landing page. Keeping things to the most optimum minimum is the best way to go, as it provides instant clarity to the visitors. Only the most essential information is conveyed, without distracting them from the Call to Actions.
Web design and development companies place text and graphics such that key information is conveyed above the fold. It is human nature to scroll down anyway. Use space below the fold to provide all supplementary information.
Example: A landing page offering discounts on furniture should have the discounted rates in bold, along with Buy now buttons above the fold. Product specifications are given below the fold.
Effective use of the header:
The header of the page is where the main event or offer has to be displayed in bold. The subheadings and other text are only to emphasise the value of the offer. This kind of display speeds up the decision making phase of the customer journey, landing you more conversions, than with conventional landing pages.
Endorsements and Security Seals:
Having endorsements and security seals above the fold, ensure that the landing page looks reliable. Visitors especially those who have not engaged with your site before may feel apprehensive about making a purchase. The presence of third party and user recommendations and testimonials is reassuring and convinces them to become a customer. Similarly, Trust Badges are Logos of partnered brands that engage in business with your products. Web Design and development companies try to place Trust badges of brands that customers are familiar with, to encourage conversions.
Make the landing page interactive:
User-generated content is nothing but the feedback and other social media endorsements made by existing customers. In addition to the few high profile testimonials on the landing page, engage with the audience with interactive plugins.
Have interactive buttons such as Like and Share, the use of which displays the numbers as a count below. The landing page is also a great place to have optional surveys and games to boost time spent on the page.
Remove Navigation from Landing Page:
Web Design and Development companies stress on avoiding navigation panels in landing pages. The landing page must be a standalone page, whose only external links are in its CTA’s. Navigation to any other part of your website can easily make visitors wander to other pages, losing the purpose of the landing page. This forced time spent on the landing page enhances the conversion rates.
Collect only essential information:
If the landing page has a form to collect user data, keep it to the point, and ask only for essential data. With each additional entry, the user loses some more interest. Stick to the basic filters that you need for lead data generation. Another useful tip while generating a form is to reduce the white space between the entries. This makes the form appear shorter and easy to fill.
Tweak the Submit Button:
The button submit at the end of a landing page form, makes it look ominous and a huge responsibility. Instead have a freebie CTA button like – Get your free E-Book today, Download brochure, or Click to get voucher, etc. Make the button three dimensional for additional visual stimulation to engage and convert.
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