Succeeding in organic search today is a herculean task as the competition has gone over the roof. One needs to learn about optimizing the factors that are considered important by the search engine. These factors play a major role in the overall ranking of your page.
Over the years, digital marketers have adopted various strategies like link building to rank higher on Google results. On-page SEO is considered to be a fundamental component and should be prioritized constantly.
Google has made several changes to its ranking algorithm since its inception, of which Penguin, Hummingbird, and Panda were the major. Apart from the regular updates, Google used about 200 factors to rank a site. If you are a business owner with plans to rank higher on Google results, it is recommended that you approach the best SEO company in Chennai.
As the competition keeps building in this sector, SEO analysts are forced to adopt new marketing strategies to get results. Apart from publishing rich content, on-page SEO demands to optimize your HTML tags, headlines, and images. By concentrating equally on each aspect mentioned below, SEO analysts can easily get ranked higher in 2021.
Content on your website:
The content on your website is crucial as it will get you a worthy position on the Google search results. Users will get to know about your services or products via the content and so you must have rich & jargon-free content on your website.
“Content is the king and will be the king” is a popular saying and so get your content drafted from the best SEO agency in Chennai. From an SEO perspective, good content should be easily linkable and have relevant keywords placed appropriately. From a user perspective, it should convey information in the simplest way without altering the context.
Outbound links:
By linking to authoritative pages on your website you will be able to send trust signals to the search engine. Users can navigate to other sites with the links added on your page and will be able to learn.
However, stuffing your website with too many outbound links will surely pull down your ranking on Google results. By using them in moderation, there won’t be any damage to your search visibility and rankings.
Emphasize on headlines:
As people started relying on Google to get important information, the ranking algorithm has been optimized appropriately to serve better. By writing compelling headlines, your website content will be able to perform well on the search results.
Coming up with a unique title for your blog post might turn heads, but it will not be enough to get traction in the long run. Hire professional content writers from the best SEO service provider in Chennai to create sparkling headlines strategically.
Build a secure and accessible website:
Google bots will crawl your site and will try to understand the content. In order to make things easier for the bots, you must get your website built by an experienced development team.
Discuss with them to create a robots.txt file as it will keep the bots informed about the information on your site. Although you can use an online sitemap generator, it would be best if you get it developed from the best SEO company in Chennai.
Keep an eye on the page speed:
Page speed is considered to be a leading SEO factor for several years. Users will not prefer to waste time on a slow-loading website. Google has announced an algorithm in 2018 that focuses on mobile page speed. If you are not looking into this, the best way to get started is with Google Search Console.
Mobile friendly:
It is obvious that people spend hours on their mobile scrolling through pages. Discuss with the best SEO company in Chennai to design your website more mobile-friendly as it plays a major role in the SEO ranking factor. Google’s mobile-first index has now become a reality compared to desktops.
On a final note:
It finally comes down to one question, will these factors get me desired results? Unfortunately, the answer is much less climactic as there are several other factors one should be aware of.
At the end of the day, good SEO techniques will get you to rank higher. Ironically, you should never sacrifice the user experience for SEO factors as it will help in getting conversions and retention rates.
Besides, keep in mind that ranking higher on Google is a great way to take your business to the next level. To get every piece perfectly in place, it all boils down to hiring the best SEO company in Chennai.
