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If you want your content to rank highly, then optimizing it for users and popular search engines is key. Generating content that is SEO friendly, however, is time-consuming and laborious. Although, by doing so, one is guaranteed to achieve phenomenal SEO friendly content that ranks highly. Most people are under the impression that content that is optimized for SEO is not user-friendly, but this is far from reality. It is not enough for a piece of content to be SEO optimized to rank higher. The content also has to be of superior quality to do so. Both these things go hand in hand. The below-listed steps should act as a guide for anyone looking to achieve SEO-optimized content.
Carrying Out Extensive Keyword Research Is Paramount
Identifying the best keywords and incorporating them in the right manner will help your content rank higher. One can search for the right keywords in a number of ways, including
Quora
Quora can be used as a tool to identify unique variations of the keywords that you are targeting. Content creators utilize it to find topics pertaining to the industry that they are targeting.
Related Searches
The related searchers offered by Google at the end of a page are useful in determining what users’ intentions are when searching for a particular keyword.
Google Autocomplete
One of the easiest ways to find search phrases and keywords that are trending is to find out what the related searches for a keyword that you are targeting. This can be done by entering the keyword you’re targeting and then waiting for Google to offer you prompts.
Wikipedia
Wikipedia is a great way to find keywords pertaining to a specific topic. Simply find the Wikipedia page for the topic in question and use it as a reference. These keywords also rank highly in SERP.
Forums
Peruse diverse industry-specific forums to look for related queries and topics that people are interested in with respect to your target keyword.
Find Out What Your Competition Is Up To
A great way to look for the best keywords pertaining to your product/service is to keep an eye on your competition. This way you can let them do all the work, while also posing stiff competition on SERP.
There are numerous novel ways to find the best keywords. Albeit, discovering them alone is not enough. You have to incorporate them in the right manner for them to work well. Use your keywords in everything from your titles, URLs and meta descriptions to Heading tags (H1, H2, etc), Image names, and content. However, overdoing them can lead to keyword stuffing, which is detrimental to your SERP rankings. Exercise some restraint when incorporating keywords and do in a manner that seems natural.
Device A Clean-Cut Framework
A part of developing great SEO friendly content is to develop a well-constructed framework. Begin by identifying the essence of your content. Then, break it down into segments. This should make easier to write and simpler for your users to digest. Upon successfully devising a suitable, free-flowing outline, spend some time perfecting each of these segments individually. Make sure that your content has a great introduction, a substantial body, and a lasting conclusion. Make sure to include a compelling CTA (call-to-action) in your conclusion.
Come Up With Captivating Titles
Catchy titles are crucial for your SEO-optimized content to have a massive impact. Titles that are detail-oriented and catchy offer users a clear idea of what your content is all about. In order to have your content rank higher in SERP
- Incorporate the keyword that you’re targeting into it.
- Make sure the length of your title is below 60 characters (this is because Google only displays the first 60 characters of a title in the search results).
- Make it as descriptive of your content as possible.
Optimize Your URLs For SEO
Most content creators eager to have their content ranking higher on SERP, overlook this factor. URLs play a crucial role in your content’s ranking. URLs that are SEO optimized are easier to search for as well as share. To have your URLs rank higher –
- incorporate your target keyword to the URL (this is key to get search engines to classify and discover your page easily)
- remove any unwanted words from your URL (the ideal length of for a URL is 60 characters)
- separate words within your URL with hyphens
- make use of lowercase letters as uppercase letters frequently cause redirections and errors
- abstain from using ‘an’, ‘a’, ‘or’, and other stop words
A good way to identify if an agency is truly offering the best SEO services is to find out if they take image optimization seriously.
Keep Each Paragraph In Your Content Short & Concise
Ensuring that every paragraph in your content is short is essential for improved readability. While you shouldn’t overuse paragraphs, make sure that every paragraph conveys a separate idea. The ideal length for a paragraph is two to three sentences. Utilize bullet points, font types, and highlighted text wherever necessary. This makes your content easier to read and more engaging for users who are doing so through their mobile phones.
Pay Attention To Meta Descriptions
Google offers users summaries of every URL with meta descriptions. They appear under the title of a page in the search results. Therefore, it is important to make these descriptions as catchy and attractive as possible to encourage users to want to click on the URL. A meta description for a page should offer users an idea of what they are likely to read when they click on the link. The keywords that you’re targeting must also be included within these meta descriptions. The ideal length for every meta description is between 155 and 160 characters. Ensure that your target keywords are incorporated into your description as naturally as possible. This is so that Google is easily able to relate your description to a relevant tag and display it on its search results.
Take Image Optimization Seriously
Incorporating and optimizing the images used within your content is an excellent method of enhancing its readability. Google Images is not capable of identifying text within an image. It can, however, understand the content of images to determine their pertinence in the search results.
Every image should a clear title, filename, caption, as well as ALT text. While ALT text is not something that users can see, it is important for search engines to be able to identify your images. Search engines use the ALT text of an image to relate it to a particular topic.
Ideal Content-Length
Experts reckon that Google tends to favor lengthier content. The ideal length for every piece of content is between 500 and 2000 words. Although content that is 2000 words long is favorable, this should be entirely dependant on the topic in question. The key to getting your content to rank higher in SERP is to ensure that users are likely to benefit from it. Keep an eye on what the top-ranking links pertaining to your target keyword are like. This should give you a fair idea of what the perfect length for your content is.
Pay Attention To The Schema Markup Of Your Content
Schema markups for your content assist search engines in identifying and interpreting your content easily. They help in effectively segmenting all your content and helping search engines determine exactly what each of these segments relate to. Utilize the Structured Data Markup Helper tool from Google to add markups to all your content. When employing an SEO services company in Chennai, make sure the agency you hire offers schema markups as part of its SEO services.
At Open Designs India, we offer our clientele unparalleled SEO services that are customized to cater to their specific and unique requirements. If you’re on the hunt for an agency that offers the best SEO services in Chennai, look no further!
