SMS Marketing is a highly underutilised communication strategy. While Digital marketing is all about getting things done on the internet, SMS Marketing is impartial to the internet speed or connectivity of your customers. It helps you reach customers wherever they are, on their phones, which is always close at hand.
While you are spending anywhere from thousands to lakhs on Digital Marketing, the best E-Commerce development company in Chennai is here to share how to increase your E-Commerce ROI from SMS Marketing.
Respond to Emails with Text messages:
All E-Commerce firms run drip campaigns with Emails to reduce cart abandonments. However you can conveniently choose to respond to the actions that customers take via text messages. Digital marketing tools developed for mobile marketing, allow you to send automated text messages in response to clients’ actions.
E.g: If a user bought a holiday package from the email you sent them, respond with a thank you text. Include an offer for a room upgrade. This personalised response helps retain customer loyalty to your business.
Send tracking information through Text:
Whenever a client places an order on your site, there is a tracking feature on the website, where they can see the status of their package. However clients won’t constantly check the site for updates. Instead you can send them order status SMS Messages. This way they are alerted to the imminent delivery of the package.
This tracking information also improves your reputation with the customer. The best E-Commerce development companies in Chennai also use the same to ask for feedback on the purchase and delivery. Big conglomerates like Amazon and Flipkart are using this SMS feature to continuously engage with their customers.
Announce new launches:
Text messages via SMS are almost the fastest way to reach your audience with new news. In comparison to other modes of communication, text messages appear on the notifications by default along with a snippet of the message. This tells the customer the essential information in the message, whether they actually open it or not. This is a great way to spread the news about new product or service launches.
From browser search history and purchase history analysis, you know which of the customers to target with the new products. E-Commerce web design companies in Chennai strategize this feature to push subscription based purchases or product replenishments.
Flash Sale announcements:
You can create a sense of urgency with the customers by sending them flash sale announcements. A SMS with a message that says, Grab your favourite eye makeup at flat 80%. Avail within the next one hour, will definitely grab the attention of the user.
Marketing studies have shown that 54% of customers actually look forward to messages that announce sales. Psychologically, it gives them a window to shop without feeling guilty as to the expense. Phrases like Ending soon, Limited Stock, Ends in 2 hours etc.. drive urgency into the minds of customers. It creates short bursts of high return sales. The message should be crisp and to the point. Avoid rambling information on the brand and products, as it dilutes the CTA.
Content Marketing through SMS:
The size of text messages often belies their potential. The best E-Commerce companies from Chennai reveal that there is so much scope for content marketing through SMS.
For example you are an E-Commerce that sells custom wooden furniture, and a customer bought a teakwood table. You can send them a text message with the link to a resource that offers them tips on teakwood maintenance. This sort of personalised follow ups, subtly registers in the subconscious of the customer. They are more likely to avail future purchases from your site, than switch to a competitor.
Discounts for referrals:
Offer your existing customers, irresistible deals for referring you to their family and friends. Send them a referral code that their friends can use. When their referral code is used by another customer, they get a discount on their own purchases. This is less annoying than asking for referrals over calls. They can do it at their own convenience and it is just a matter of forwarding the message to others. This helps you build brand loyalty organically. The discounts also promote further purchases by the customers.
Open Designs is one of the top 10 E-Commerce companies in Chennai. We have been working in the industry for over 20 years, helping physical stores become successful E-Commerce businesses. We have studied the various ways you can get the maximum ROI in E-Commerce, by leveraging distinct communication channels.
