Table of Contents
As the number of internet users keeps growing every day, it is vital for businesses to have an SEO-friendly website. Search engine optimization can help to rank higher in the search results. Every business should invest in an SEO-friendly website along with eCommerce website design services.
In this article, we will focus on developing an SEO-friendly website to make things easier for search engine crawlers to assess a website. SEO can aid search engine crawlers to get a good understanding of the structure and content.
Before stepping into the ways to develop an SEO-friendly website, let us go through the benefits of having one. Here are some of the major benefits for your business.
It helps in increasing the organic traffic:
An SEO-friendly website is proven to bring in tons of organic traffic. They play a significant role in pushing up the rank of your website on Google search results.
It helps in increasing your brand credibility:
Most people would have never visited the second page of Google results. People are more likely to trust information from the web pages on the first page. Approach an agency that provides the best web design services in Chennai to push up your ranking.
It is cost-effective compared to other methods:
an SEO-friendly website can help you manage your business 24/7. Since there are closing hours on the internet, you can seamlessly boost your overall revenue. By implementing the best search engine optimization practices, you won’t have to spend a fortune on paid advertising.
It helps to improve the overall user experience:
Every SEO practice is aimed at improvising the user experience. You must provide a seamless and attractive user interface to provide the best experience for your customers.
Here are some ways to make a website SEO-friendly, devise your digital marketing strategy accordingly to get expected results.
Keep your page titles and description unique:
If you are designing an SEO-friendly website, then you should write unique meta and descriptions. The page titles can be around 50-60 characters, while the descriptions can be up to 155 characters. These optimizations are crucial for indexing and precisely convey to the users what a web page is about.
Clean URL structure:
The URL of a website is very important as it plays a major role in search engine indexing. Make sure that they are in lower case, straightforward, descriptive, and separated by dashes. You can also try incorporating keywords to get more organic visibility.
Keep an eye on the page loading speed:
People will never prefer a website with a slow loading speed. If you are planning on developing an SEO-friendly website, you must take steps to conduct an SEO audit as it can help with improving the loading speed of your website. You should also perform image optimization techniques as it can help with increasing the overall page loading speed and has an advantage over other websites that have a slower loading speed.
Optimize the images on your website:
Having large size images on a website can increase the overall loading speed of your website. You must ensure that images are well-optimized, you can also consider adding alt text to help search crawlers understand better about the website.
Focus on creating a proper content structure:
Hire the best website design company in India to create a proper content structure as it makes things easier for search engine crawlers to index the website. Here’s how the general structure of a well-optimized site should look like.
- Header
- H1 Tag or Page title
- Subheadings for content
- Footer
- Information on author
- Provide options for sharing
Responsive website:
Developing a responsive website is very important as users may visit from any device. You should also have a backup plan such as web pages to display in case of some discrepancies. Having a responsive website will also help with keeping the SEO health intact.
Internal linking:
Internal linking can create a well-defined map of your website for search engine crawlers. By associating web pages with relevant sections, you will be able to create a strong internal architecture for your website.
Expertly curated tips for developing SEO friendly website:
Use responsive design to connect with a wider audience:
In today’s digital age, people spend a significant amount of time on the internet. They type every query that pops into their mind on Google for instant results. As more than 54% of internet searches are made from smartphones, having a responsive website should be the primary priority of a business. Hire an agency that provides the best web design services in Chennai to develop a flawless responsive website for your business.
Optimize header tags:
Header tags are often overlooked by most people but it is the most important aspect of creating well-structured content for a website. Stuffing in keywords will not work as search engines crawlers are very advanced and can easily detect such activities. A headline will be considered as perfectly written if it describes the content precisely. You can also try incorporating keywords into the header tags organically to increase the SEO readability of your website.
Focus on optimizing the meta descriptions:
People read meta descriptions before going through the content on your page. Meta descriptions play a major role in increasing the overall traffic on a webpage. You can easily include small descriptions of the relevant information on a website. Meta descriptions provide a small sneak peek into the website and tell exactly what the page is about.
Focus on enhancing the readability of your website:
The readability of a website is one of the crucial factors that go into the characteristics of an SEO-friendly website. Onboard professionals from an agency that provides top-notch web design services in Chennai to bring world-class content to your page. You should also focus on choosing the optimum font and size for your website. Maintain a colour palette that goes easy on the eyes and add images in a subtle way so that the visitors don’t feel uncomfortable with it.
Create valuable content:
As content creation is an integral part of your website, focus on creating content that audiences are able to connect with. It can help with establishing your business in the market and gaining a loyal customer base. Choose a topic and break it down into several topics and start creating content.
Use keywords properly at appropriate places to get SEO readability. Keyword research can help you with finding relevant keywords that can attract tons of traffic. You can also focus on incorporating long-tail keywords as most people perform searches on Google with long queries.
Conclusion:
Creating an SEO-friendly website is the best way to drive more traffic to your website. If your website is more SEO-friendly, it can appear in more search results, eventually boosting the overall traffic on your site. Choose a top-notch agency that provides exceptional web design services in Chennai to reach a wider customer base and to get valuable leads.
Search engine optimization is all about experimentation, so you need to allocate time and experiment with multiple strategies to see which one works the best for you. It can also help increase the chances of achieving better rankings on the search engine results.
