The Coronavirus pandemic, however brutal, gave way for the exponential growth of the E-Commerce industry. There were several changes that occurred in E-Commerce over 2019 and 2020, and that should definitely be taken into account for your marketing strategy in 2021.
During the initial worldwide lockdown, the average number of items per purchase increased by 60%, as even essentials had to be ordered in with the shops closed down.
The consumer pool that tried new brands also went up to 44% in the same period, as people tried local brands for quick delivery and supporting their neighborhood businesses.
Over 40% of consumers now feel that ordering online is more convenient than walking into a store. They also felt comfortable using the various E-Commerce apps and sites.
Almost 90% of worldwide shoppers will now choose to buy their seasonal gifts online, instead of at a physical store because of the variety in options and easy return feature.
With these stats, you should gain more confidence in your E-Commerce venture. The main takeaway from them is that you should focus on promoting that you have a wide range of products and services. If not focus on how niche your site is and target your local audience more. The E-Commerce development companies in Chennai are creating marketing strategies that focus on improving brand reputation.
E-Commerce advertising has come a long way leveraging a wide variety of channels to promote the brands, products, and services. With established businesses doing a lot of paid advertising you need to up your game to get organic results.
Over 50% of the results in sites in eBay and other major resellers are sponsored ads that are taking attention away from other sellers.
E-Commerce ad spending increased to 115%, as a lot of businesses popped up, resulting in an increased volume of competition.
You need to put more effort into advertising. At the same time advertising can lead you down a rabbit hole of wasted investment. It is difficult to know what they are from the onset, but take your time experimenting and keep your investments to the minimum. Even advertising takes some time to show results, so show some patience before dismissing those channels you want to avoid.
Earlier the consumer demographic of E-Commerce largely comprised of young adults. The older people stuck to traditional methods of shopping. But during the lockdown, people of all ages were forced to become online consumers, including the elderly and children.
The largest group of online consumers in the US changed from people aged 25-34 years to people of ages 25-44 years.
The amount of online shoppers above the age of 55 has almost tripled by the end of 2020.
People aged 65 and above have started shopping online for the first time owing to the strict pandemic protocols.
If your products and services permit it, then you should try to make a breakthrough in the consumer pool aged 45 and above. Figure out how to make your platform more accessible to them, and easier to use. E-Commerce development companies in Chennai are recommending diverse campaigns to appeal to all age groups.
International sales have improved a lot over the past 2 years. The first half of 2020 alone saw international sales shoot up by 21%. Consumers from all countries are showing interest in E-Commerce vendors from other countries.
Over 34% of online shoppers from the US shopped from vendors outside the USA.
Almost 96% of small popup businesses in the USA have had international shoppers account for up to 17% of their business.
There is a good scope for international trade and you need to tap into this potential. Your site needs to be robust enough to cater to the international crowd offering 24×7 customer assistance, and secure deliveries. Different countries demand different types of marketing, sensitive to cultural, religious, and linguistic diversity.
One of the most alluring deals of E-Commerce was the Free Shipping offered to member accounts, and even discount codes for other customers. Getting something delivered for free creates a sense of cutting a good deal for the customer.
Over 85% of online shoppers, when presented with a choice, chose free shipping over fast shipping.
High shipping costs account for nearly 70% of cart abandonments, resulting in lost conversions.
You should look at offering free delivery, by adjusting your costs elsewhere. If your products are available across the world, you might want to explore tie-ups with a local vendor to offer free deliveries.
E-Commerce development in Chennai is a fast-growing industry that is helping a lot of startups compete with brand names. We at Open Designs are at the forefront of developing new E-Commerce strategies that can help your business get a unique approach to marketing.
