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The world is moving digital. Stay put or lose your identity. And so are the young and bubbly entrepreneurs who have taken digital platforms to create an identity for themselves.

ODI, with its ethos, “Better Thoughts” has been a medium of converting businesses to profits, by creating simple digital solutions or complex online campaigns.

And as the world goes responsive, we, as a Digital Media Agency, take pride in keeping abreast of the innovations in digital media, by providing “Digital Thoughts“, in transforming Enterprises into Experiences.

The first in the series of our Digital Thoughts Campaign is an elegant, young and effervescent Sanjana Galada of The Cupcakery, who whips flavours and frostings sinfully into a cup, using Digital Platfoms. Read her account of how her business has metamorphosed over the years relying purely on Digital Media Platforms.

We, at The Cupcakery, take your cupcake cravings very seriously; Making indulgence a mere understatement! With it’s inception in the year 2011, in the coastal city of Chennai, The Cupcakery has been dishing out a unique array of cupcakes, cake pops and many exquisite desserts with a plethora of flavours to choose from! Our products are fresh baked, egg-less and 100% gluten free. We undertake bulk orders for all occasions and corporate orders for various events. We also offer customization for clients with special notes and requests. Our major clientele is drawn through social media platforms such as Instagram and Facebook. The growing popularity of digital media has enabled us to reach out to clients far and wide at the click of a button. With the advantage of pictographic representation in digital media, we are able to show our customers a large variety of products they can choose from, without having to leave the comfort of their homes. Marketing through digital media has provided us with ample opportunity to grow and popularise our brand. With negligible costs or marketing and tremendous cope for popularity, we thank the digital world for giving us various platforms that help improve our sales and provide adequate visibility for greater growth!

We are coming soon with the next digital business! Stay Tuned.!”

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