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Picking out the design choices for your website can be like walking on glass. It’s always what if this doesn’t work out? Here are 10 highly effective web design effects to enhance your website, curated by the best website designing company in Chennai.
Dynamic Search Bar:
Nowadays people are too busy to navigate and read through the entire website to get what they want. It is so much easier to just enter a search query and have it retrieve the same. But the website’s search bar must be smart enough to give an immersive experience to the user. Take Netflix for example, the search bar has filters like language, genre, TV or movie to narrow down the results to the user’s exact intent. You can introduce filtered search options in your site too.
Intuitive navigation:
Intuitive navigation is a brilliant piece of web design that makes sure the navigation flows from web page to web page organically. The signs and directions are very clear and gently steer the user towards what they want. This design needs a fair bit of planning ahead of implementation, including the positions of the Main menu, CTAs, Sidebars, Internal linking, and the Landing pages. Website designing companies in Chennai use intuitive navigation to increase website traffic, subscribers, engagement, and search rankings.
Hover Reveal:
One of the most followed trends of 2020 and first quarter of 2021 is the Hover effect. It essentially produces a change in an element like an image, video or graphic when the mouse pointer is hovered over it. It is popularly used in colourless web design where the hover transition is to a coloured rendition of the same element. It can also be used to show how a product is used in an actual setting. Selling a plate is so much easier when hovering over the plate image reveals a sumptuous and tastefully plated dish on the same plate.
Drop Shadow:
People are fascinated with everything 3D, but yeah that requires some budgeting changes to implement actual 3D effects. A simpler way is to add a drop shadow to the elements. The subtle shadow effect creates an illusion of the element popping out of the screen. Such a small change in the design makes the website infinitely more attractive to the potential customers out there. Using the drop shadow for the CTA’s while keeping other text flush, can reinforce the hierarchy of the site.
Back to Top Feature:
This feature first became popular in mobile apps, especially E-Commerce ones. As you keep scrolling down the list, say you need to use a filter and go back to the main menu, there is a little Back to the Top button usually on the bottom right. This takes you back to the top of the page where the main menu is. Website Designing companies in Chennai are making the customer journey easier with this simple trick.
Parallax animation scrolling:
Parallax animation is the design trend where the foreground elements move faster than the background elements creating an illusion of depth and three dimension, as you scroll down the site. They have a pleasing aesthetic that makes your site stand out from the competitive crowd. Parallax animation has also upped the game in product presentation allowing users to experience a product from all angles. It also makes for great storytelling, bringing the page to life for the user.
Background fade:
Just when you thought watermark images were gone, they are making a comeback as faded backgrounds in websites. The image or video is laid back in grey scale tones or muted colours, while text, logo and other graphics are overlaid on them. Either they are static in the background or they are first in the foreground and any selection from a menu transitions them fading into the background.
Neumorphism:
Neumorphism refers to the aspect of web design that combines elements from Flat design and the real life object rendering of skeuomorphism. The word itself is a combination of New, and Skeuomorphism. The viewing experience is extremely aesthetic and is easy on the eyes. The design creates a bevelled edged extruded element that seems to be three dimensional. Website Design services in Chennai reveal that this look is relatable to viewers and attractive enough to boost traffic and search engine rankings.
Bold typography:
Bold Typography or in simpler words Bold fonts, can help you bring the attention of the viewers to the CTAs. It creates a visual hierarchy that keeps them from being distracted from the purpose. Bold fonts usually go well with a minimalist design where they can truly pop from the rest of the web page. They make it look like you are making a statement about the brand, products or services. You can also try putting bold retro fonts in this season. They give a classy aesthetic to a modern day minimalist website.
Colourless Design:
Colourless Design is also a new trend that we previously mentioned in the hover reveal section. The entire website is in grayscale theme with plenty of white space. The layout is also kept minimalist. Wherever there is a graphic, image or a video element, hovering the mouse pointer over them, transforms them into a coloured version. This makes sure that the element becomes the focus of attention to the user.
Get your website on the right track with extraordinary design, by engaging the experts. Open Designs is the best web designing company in Chennai, that has been in the field for over 20 years. We customise web design to match the brand personality and end customer preferences, at attractive rates.
