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The year is about to turn and here’s what the experts from the best SEO company in Chennai are predicting for the SEO trends of 2021.
Artificial Intelligence
Google’s AI algorithm RankBrain is believed to rely on User experience signals like Click-Through Rate and Bounce rate to rank websites on Search Engine Ranking pages. The AI is programmed to learn from these insights. You need to improve your UX to stay high on these rankings.
Voice Search
With virtual assistants being made more accessible, voice search technology will soon take over conventional means. 55% of households worldwide are expected to have a Smart Speaker by 2022. The best SEO services will optimise your site for more natural-sounding long-tail keywords to accommodate voice search.
Long-form content
Long-form content to the tune of 3000+ words achieve more backlinks than the content of 900 to 1000 odd words. The long articles can be broken down into several subheadings to make them more readable. Link back to reputed sources to boost your ranking in the SERP listings.
Mobile responsive sites
Since 2019, Google has been considering the mobile site as the primary version of websites. By 2025, over 75% of users will access the internet only from their mobile phones. Google has a free testing site to check if your website is mobile-friendly.
Image optimisation
Adopt high quality and only relevant images on your site. Always use Alt+Tags on the images to make them accessible to all users. The recent trend is to optimise and program the images to be used to make purchases, or as links to resources, making the website more interactive.
Video marketing
Video marketing is taking over textual content as the primary source of influential advertising. The easiest way to do it would be to shoot a long, high-quality video. The video can be cropped into snippets for posting on various social media platforms like Instagram, Facebook, YouTube, etc.
Focus on user intent
Fix whether your content aims to bring more traffic or more conversions. Use this data to input keywords that appeal to the right user intent. Aim for high conversion audiences and the intent that they reveal in their searches to glean the keywords.
High-quality content
High-quality content is something that will never go out of trend. When there is content that people can truly enjoy and relate to, there is no dearth of website traffic. Post content with relevant keywords that add value to your visitors.
EAT concept
The EAT concept stands for Expertise, Authority, and Trust. Google looks to verify and validate any information that you put on your website, with a special focus on content that may have a negative impact on visitors. Use content that is true, comes from reliable sources, and backlink to those resources.
Adapt to the situation
The COVID pandemic taught us to adapt to the situation to survive. Businesses with physical stores moved to E-Commerce. A variety of innovative options like Buy-Online-Pickup-at- Store, No contact delivery, video conferencing for tech services were made available to the public. These improve SEO by adding new keywords to your site to widen the reach.
Great UX
A great User experience or UX is the way to the hearts of your customers. The website must be aesthetically pleasing, and the navigation comfortable for all demographics of users. The visitors must enjoy the content and the interactive experience.
Influencers for influence
While big brands use celebrities in their ads to promote their business, smaller businesses and startups turn to social media influencers. The best SEO services companies partner with influencers whose following matches a major portion of your target audience. Take care that they share the same value principles as your brand.
Data Security
Ensure that all data that are shared or collected from the website visitors is secure. 85% of browsers avoid unsecure sites. Invest in a hosting system that provides your site with security certificates.
Open Designs is a full-service digital marketing and Web development firm and is one of the top SEO companies in Chennai. They are well versed with the changing trends in SEO, with 20+ years in the industry, working with prominent south Indian brands.
