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Animations have gone from being used in movies, cartoons, presentations to a tool to spice up websites. Businesses are beginning to acknowledge the particular power that animations have over the audience. The Best Web design company in Chennai offers Pro Do’s and Don’ts on the use of animations in websites, from their experience.
Do’s :
Use animation in moderation:
Animation can become a tempting wormhole to fall into. Too much animation compromises the performance of the website. In addition to reduced loading speed, overloaded animations distract the visitors from the Call to Actions.
One can always use a healthy dose of animation for the following purposes.
- As a navigation guide
- To supplement the textual content
- To help customers visualise products
- Creating relief from static web layouts
- To bring attention to a CTA
Keep the animation short:
Animations are only effective if they keep within the right time frame. The purpose of the animation is defeated if it goes on for too long. Keep the animation short so that the point is conveyed without the visitor losing interest in what you have to say. The animation must be short, and slow-paced so it keeps the viewing experience pleasant for all the visitors.
Keep animation consistent with the theme:
Every website needs a nice colour and image theme that keeps true to the business’s tone and personality. Anything that doesn’t fit with this theme will look out of place and divert attention from the main points. It can even topple the entire aesthetics of your site. The Best web design companies make the animated elements fit well into the layout of the pages.
Do animation that works on all devices:
You cannot expect the animation to play out the same way on different devices and on different sized screens. Have the animation respond differently in each. In computers, the animation starts when the mouse pointer is hovered over it, on mobile screens, it starts playing automatically when the user scrolls to that point of the page. This way all visitors no matter the device they use can access the animation.
Don’ts:
Don’t force the animation on the user:
Some people find flashy animation distracting to the point of being a physical discomfort. It is important to consider the needs of such users. The best web design companies make the animation optional so viewers who do not want it to play out can turn it into a static image. This can be achieved with little tweaks in the code with Javascript. Animations can engage your audience, but don’t force it on users who don’t want it.
Don’t use animations for the sake of it:
You don’t need to have animations on your site just because your competitor does or it makes your site look fancy. You have to take into consideration the actual usability and effectiveness of it. Good animations are expensive and don’t always work out the way you want them to. Figure out the goals you want to achieve with the animations. Add animations only if you actually have a purpose for them and not just because you can.
Don’t forget the audience preferences:
The target audience of any website is always mixed. They are separated by so many factors like age, culture, location, etc. The kind of animations you use must be relatable to a major chunk of your audience. Fast-paced and colourful animations work well with a younger audience, while older ones prefer, simple and soothing animations. Any and all aesthetics of the animations must be to the preferences of the customers. You should also consider the devices and the user interface that the majority of your audience uses. Old devices or older versions of software may not support modern animations.
Open Designs is the best web design company in Chennai that has been developing websites for over 20 years. Their team of experts and comprehensive web design services put them on the top of the list of web development companies in Chennai. They have excellent graphics designers and animators that are behind some of the most innovative websites out there.
