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Conversion Rate in E-Commerce is the percentage of website visitors who actually become customers. E-Commerce Website Design services play a crucial role in subtly boosting conversion rates, through periodic website audits.
Here are some tips to professionally increase the conversion rates of your E-Commerce business.
Increase Website loading speed:
Google’s Marketing Platform states that every delay of 1 second leads to a 7% loss in conversions. Boost website loading speed by,
- Revised Hosting plans
- Investing in CDNs
- Compressing Images
- Removing broken links
- Removing error pages
Design responsive websites:
Nearly 53% of the customers in the first quarter of 2020 alone, used mobile browsers. Users abandon sites that are difficult to navigate on their phones. Enable them to shop on the go, earning more customer conversions.
Improve Site navigation:
E-Commerce Website Design services have to account for the fact that almost 30% of shoppers use the site’s Search Option. Visitors who find what they were looking for easily, become customers. Improve Site navigation by,
- Reducing redirects
- Optimising internal links
- User vocabulary matched categories
- Navigation bar accessible at all times
SEO rich content:
Have product-specific content that is descriptive. In addition to product descriptions, snippets, and blogs about your products, educates, and engages the customers. These are SEO rich segments that can attract a lot of traffic with the right keywords.
Evoke conversions through Visuals:
Use high-quality images that leave no doubt in the customer’s mind about how the product is. Show the product in,
- Plain background
- Actual setting to scale
- All perspectives
Transparent Shipping information:
Shipping and other sundry charges that materialise only at the checkout can damage your reputation. Always mark the Shipping or Packing charges clearly along with the product. Include the feature to calculate the exact amount of shipping for different locations. If fragile products need special packaging, mention that in the product listing itself.
Clearly visible return and refund policies:
A major concern among online shoppers is whether products can be returned or replaced if they don’t meet expectations or are damaged. The waiting period until the refund could make or break the Seller-Buyer relationship. Clearly specify whether a product is eligible for return and replacement. Provide FAQs that clarify the return and refund process, and time period.
Link to popular Social Media:
E-Commerce shoppers are dominated by Millennials and Gen Z, who are extremely vocal on social media. They prefer trying brands that pop-up on their social media feeds. Make use of your E-Commerce website design services to link your site to all the popular social media. Encourage User-generated content like reviews, likes, and shares that solidify the trustworthiness of the brand.
Trust certificates and Testimonials:
About 92% of all E-Commerce shoppers look up online reviews and personal recommendations before choosing a site. When trying out a new E-Commerce site, the customer has to first trust the brand to spend money on them. Place third party authorisations, security seals, and existing customer testimonials to assure the customer that you are a secure business.
Multiple Checkout options:
Sometimes E-Commerce sites force us to register an account with them or provide credit card information whether we are actually making a purchase off them or not. Over 22% of Shoppers abandoned E-Commerce sites with these impositions. Leave it up to the customer to choose if they want to sign up or just use the guest account.
Variety in Payment options:
There are so many e-Wallets that are at the disposal of customers. E-Commerce Website Design services have to make the website robust enough to cater to a variety of payment options like credit cards, debit cards, net banking, cash on delivery, and a series of secure e-Wallets to choose from. This broadens your customer spectrum, resulting in higher conversions.
Invest in Drip Marketing:
Give the customers an incentive to actually go through with purchasing abandoned items, using Drip Marketing Techniques. Send them reminder emails with limited validity offers, urging the shopper to make the purchase within the stipulated time. Personalised suggestions and discounts sent via periodic emails are sure-fire conversion boosters.
E-Commerce Website design in India is all about creating the most trustworthy and professional websites. Implement the given tips on your existing site or use them to create a brand new site with Open Designs, the Best E-commerce Development Company in India.
