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Recently, shopping online has increased a lot, especially in major cities like Chennai. However, less interaction and engagement with the products customers are planning to buy seems to be a problem. Just imagine you’re trying clothes virtually or placing tables and furniture in your hall before you even buy! That’s the power of interactive product visualization. Through AR and VR, e-commerce websites can transform their shopping platforms. Let’s understand more about interactive product visualization and how an e-commerce website designing company in Chennai helps e-commerce websites create an engaging shopping experience.
What is Interactive Product Visualization
Interactive product visualization is an interactive technology that allows customers to visit and interact with products on a website or in any other digital format similar to the physical store experience. Apart from static images, text and videos, it exhibits using 3D models and other ways to create an engaging and immersive experience.
There are a few important features of interactive product visualization:
- 360-degree views: Customers can zoom in and out and rotate on the products in any direction, similar to the in-hand experience at a physical store.
- Customization: Some products provide personalization through changing colours, materials and other features for their customers. It can be especially helpful for products that come in a variety of options.
- Interactivity: Apart from zooming and customization, in some cases, customers can technically interact with products in a more simulated way. For instance, they can open and close drawers on the table and furniture or look at how clothing suits their body.
The importance of interactive product visualization
Even though traditional static images are so important in elevating e-commerce, interactive product visualization provides a completely new level of website engagement for potential customers. Let’s get to know more about why it’s important for any e-commerce website and how ecommerce website development in Chennai helps them.
Bridging the Gap Between Online and Physical Shopping:
- Detailed Examination: To reduce the uncertainty and increase trust in the site, e-commerce sites can use interactive features like 360° rotation and easy zooming options, which will help customers interact with and inspect the products, which mimics the in-store experience.
Boosts Customer Confidence and Reduces Returns:
- Informed Decisions: To reduce impulse returns regarding wrong expectations, customers need an interactive product visualization of the products to make an informed and correct decision about size, fit, and functionality.
Enhances Engagement and User Experience:
- Interactive Features: To create a more enjoyable and engaging shopping experience, e-commerce websites can include interactive features like zoom-in or personalized options on products (like colour, fabric and so on) that can be used to create active browsing and exploration.
Potential for increased sales:
- Reduced Friction: By creating a correct understanding of the products, interactive visualization can decrease the difficult points in the journey of buying, creating a more promising purchase.
Role of AR & VR in e-commerce website development
In the e-commerce website market, recently, interactive and immersive shopping experiences have dominated the trend. AR (augmented reality) and VR (virtual reality) are revolutionizing the trend. Now let’s get to know how they contribute to website development.
Enhanced Customer Experience:
- Virtual Try-On: To reduce the problems faced by customers about fit and style in the clothing, accessories and even cosmetics industries, AR helps customers try them virtually, leading to higher satisfaction than traditional methods.
- Product Visualization in Real-World Space: To make informed and correct decisions about size, aesthetics, and scale for products like furniture, decor items and appliances, AR provides a facility allowing customers to view those products in their own homes before buying.
- 360° Product Views & Customization: To provide a fully immersive product experience on a website, e-commerce websites can use VR, as customers can look through products in detail from every angle and even customize them in real time.
Improved Sales and Conversions:
- Reduced Returns: Both AR and VR can significantly decrease the rate of return due to incorrect expectations. This can be achieved by allowing customers to virtually interact and engage with products.
- Increased Engagement: To keep customers on an e-commerce website more engaged for a long time and directly lead them to higher conversion rates, websites need to include interactive features like virtual try-ons and placement of products in real-world spaces.
- Competitive Advantage: Through providing a unique and interactive shopping experience, AR and VR greatly boost e-commerce businesses among other competitors.
Conclusion:
The e-commerce scene in Chennai can grow with both AR and VR. This type of interactive product visualization connects the gap between the digital and physical environment, providing customers with the opportunity to virtually interact with and engage with products, which provides a more involved and interesting shopping experience, creating conversation and customer satisfaction. With the help of a leading e-commerce website designing company in Chennai, e-commerce websites can prepare themselves for the future of product visualization.
