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When voice search saw the light of the day, people did not think much of it. In fact, no one expected it to have such a great impact in the search industry. Now that people have discovered the ease of using voice search, one simply cannot get enough of it.
Initially, voice search began with smartphones and swiftly moved on to smart speakers and voice assistants. Currently, we are experiencing what can be said as a revolution in the world of voice search.
Let’s take a look at the numbers in terms of voice search assistants or digital voice assistants from various parts of the world
According to the best SEO services, there is a phenomenal increase in voice search and it is crucial to have content that provides adequate backup to optimise it. Without proper content, we will soon find ourselves in a disadvantageous position and fail to get the much-required traction. Since the competition to show up on the search engine is fierce, we only have a tougher time lying ahead of us.
With today’s blog, we will try to gain a clear understanding of voice search and various ways to optimise voice search to pull up the rank of your site.
What is voice search?
Voice search is nothing but a dialogue system that has been undergoing improvements and advancements.
What is meant by the term dialogue system?
When a computer setup is meant to exchange dialogue with human beings, it is called a dialogue system. A dialogue system uses various modes of communication namely text, speech and gestures as both input and output signals.
However, you need to keep in mind that every dialogue system has its preferred component, there is a dialogue manager for each one of them. Each dialogue manager has the job of analysing the semantics and managing the strategy of dialogues.
According to the best SEO services, Automatic speech recognition, also known as ASR, is an important aspect of voice search which is used to feed input signals to the devices which have voice search installed in them. Some advanced devices also have text-to-speech or TTS installed for better results.
Nowadays most voice search devices do not require separate activation of their virtual assistants prior to the initiation of a voice search. Once the device has input, the system works to detect the language of the query along with the keywords and answers it promptly. Depending on the device used, the voice search may display the result on screen or answer the searcher. The popularity and demand of the voice search are largely based on the conversational style of any voice search.
Why Is Voice Search’s Popularity Increasing Every Day?
Let’s answer this question with a practical example. Imagine you are baking cookies in your kitchen and you are not quite sure about the number of eggs needed in the recipe which is saved in your smartphone. Now touching your smartphone with your batter-coated hands is not a great solution.
So what can you do? Ask your voice assistant to repeat the recipe and you can go about your baking without any interruption.
The above example as stated by SEO Services Company is one among the uncountable occasions where a voice assistant can save the day.
Difference between Traditional Search and Voice Search
Voice search query is not the same as query typed out on a laptop or desktop. Let’s see some more reasons that say why voice search is different.
Keywords of Voice Search are Longer and Conversational
According to best SEO services, the bigger difference between typed searches and voice search lies in the conversational style used in voice search. While conversing with a smart device, we tend to ask questions in full sentences and not a handful of keywords. The length of keywords is also significantly longer when it comes to voice searches.
Local Listing Gets More Importance for Voice Search
“Near me” searches are most popular for people when they need information about time and things.
Voice Search Results Yield Quick and Precise Results
The results we see from voice searches are heavily based on featured snippets we can find in traditional searches. Google is mostly reliant on knowledge graphs and snippets for answering our voice queries.
Keyword research applied for voice search
A few points to remember when looking for keywords for voice search:
- SEO agencies in Chennai agree that the target should be on question keywords. Hence “how, what, why and where” as question words must be included.
- When using voice search, using long-tail keywords for completing a question is crucial for keyword optimization.
- “I, the, of the, on the, for” or filler words must be a part of questions since it makes the query more conversational.
SEO Strategies That Can Optimise Your Content Voice Search
We have curated some tips and strategies that are proven to optimise and boost your voice search:
- Make use of knowledge graph: knowledge graph is the storehouse of Google’s knowledge base- it stores all kinds of information about people, places, and things.
- Using knowledge panel: knowledge panel contains all the information in a small box which is visible every time we look for a business on the knowledge graph.
- Use featured snippets: featured snippets are derived from third-party sources and this information is displayed right on top of organic results, above the ads where the source is mentioned. Featured snippets are useful for providing concise answers to people.
- Sprucing up your content: since voice search is very much like a conversation, you need to analyse your content as well as its structure. With your content, you will be attempting to reach certain goals like having succinct Q&A and voice-friendliness. Remember that Google wants short and crisp answers that are typical of 29 words in length.
Voice search has already gained a lot of popularity which is only predicted to increase with time. With the constant change in consumer behaviour, marketing trends too must undergo certain changes if you want to meet expectations and hold on to your consumers.
