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We live in a world where eCommerce brands like Amazon and Walmart dominate the online sector worldwide, entrepreneurs from all over the world are stepping into the market. eCommerce has emerged as a trend that seems to continue into the foreseeable future.
As most businesses have started to understand the importance of utilizing professional eCommerce website design services, there is a significant increase in the competition. Every business is stepping into the online space with the ultimate aim to deliver a good customer experience with their world-class platform.
If you are venturing into the online space, you need to make sure that your website meets certain requirements. We have prepared a checklist by compiling the best tips to ensure that your website outperforms the competition.
Ensure that your website is responsive:
Since you are developing an eCommerce site, you must have a responsive website. As the number of internet users has significantly increased over the years, you must ensure that your website works on every device.
A study has concluded that 62 percent of purchases on eCommerce sites are made using smartphones. Discuss with your eCommerce website development company to ensure that your website works across multiple devices like smartphones, tablets, and other displays.
Ensure that that cart icon is visible on every page:
If you look at the top-rated eCommerce sites, they will have cart icons clearly visible on the top-right corner of their website. Initially, the cart icon was used to display the number of products added by a user. However, with the increase in the number of technological tools, especially plugins, website developers have started to experiment with the cart icon.
The search bar must be visible on all pages:
Literally, every eCommerce website will have a search bar displayed on the top of every page. It enables users to find a product they need no matter what page they are on. It would be better if you are able to provide suggestive terms as your users’ type in their queries. Hire the best eCommerce development company in India to incorporate an effective prediction algorithm.
Work on your navigation menus to make it clear:
Having a clear navigation bar on your eCommerce site will help users to identify the various types of products sold. Although it is important to use general terms to segment your product items, you can also consider incorporating creative terms to make sure that your audience is able to understand them easily.
Focus on maintaining consumer confidence:
Privacy and cybersecurity have become a major concern for users. As the number of online threats keeps increasing every day, online shoppers have become easy target criminals. To make your website safe for the users, consider adding the following links to your site.
- Customer testimonials
- Privacy Policy
- Delivery Information
- Return Policy
- Why shop with us
Don’t miss out on call-to-action:
Adding call-to-action on your website is an effective way for encouraging your visitors to explore the site. You cannot run a sale or promotion without call-to-actions as they make sure that you secure a deal. Hire the best eCommerce website designing company in India to take care of call-to-actions.
Use “professional quality” images:
People will be able to absorb information effectively if it is presented visually compared to text format. Ensure that every product on your page has a relevant image that describes the product and clearly shows the texture, color, shape, etc. Invest in a professional photographer to capture products in such a way that it appeals to the target customers.
Add an exclusive section for describing the product:
No matter how well you capture a product, you will still need to write good content to make them understand better. You cannot expect everyone to understand complex words and technical jargon. Hire a professional content writer from an agency that provides top-notch eCommerce website design services.
Show stock availability:
Customers will be disappointed when they get to know the unavailability of stocks. No one would prefer a website if they get such messages after filling up the delivery address and payment information. Show the information on stock availability on the product page to prevent users from getting frustrated.
Add options to sort and filter the products:
As you expand your business over time, people will have a hard time going through each and every product. Every agency that provides eCommerce website design services will incorporate sort and filter features as a part of their development process. However, you need to make changes to enhance the overall user experience of your website.
Incorporate a “Add to wishlist” button:
The “Add to wishlist” button need not have to be as prominent as the “Buy” button or “Add to cart” button. However, it helps effectively in enhancing the overall experience of the website. It helps users to keep their favorite products aside and they can decide to buy at a later date. You can also consider adding features for users to create multiple lists based on the category or their personal preference.
Consider adding video demonstrations:
People can find tons of tutorial videos on YouTube. There are thousands of videos on the video-blogging platform that clearly explain setting up your furniture, devices, etc. However, you can make a better impression on your customers by adding video demonstrations for every product.
Show estimated delivery time:
Every eCommerce website will show the delivery date but not many will show the delivery time. Add a delivery time to every product and get it delivered before the time to earn the trust of your customers. When it comes to online-based businesses, trust is more important than anything else. By earning the trust of your customers, you will be able to earn loyal customers. This strategy helps increase the overall revenue of your platform.
Add an option to return the products:
Customers tend to lose interest or dislike the product after using it for a particular period of time. They will feel happier if you provide an option to return the product. Discuss with your content writing team to draft conditions that apply to products that are being returned. The conditions may vary based on the nature of your business.
Conclusion:
The above checklist will definitely help with optimizing your eCommerce website. Discuss the above-mentioned checklist with an agency that provides professional eCommerce website design services to get it done in the right way.
You must experiment with multiple marketing strategies to narrow down on a strategy that suits your business. Ultimately it boils down to the user experience you provide on your website.
