The Ultimate Guide to Link Building Campaigns [With Expert Advice]

Link building is an important part of digital marketing strategies as they reward websites with high rankings on Google. It takes time and proper efforts to get desired results. If you are just getting started in digital marketing, link building can be a complicated process to take in.

Worry not, we created this blog with an actionable and straightforward approach. Let’s get started from the bottom line and learn from the basic question. 

What is link building?

Link building is nothing but the process of getting other websites to link to the pages on your website. This is a powerful approach to rank higher on Google results and effectively increase your overall revenue. 

So that leads us to another important question asked by business owners, “ Do I need Link Building and why is it important for my business?”. While the answer is subjective to the majority, here is a perspective from the best digital marketing agency in Chennai.

Why do I need link building?

Well, if you want to rank higher on Google search results, you certainly need links from other websites. More links on your websites will indicate the authenticity of the content on your website and eventually turn things in your favor while ranking. 

As websites tend to link each other, people can get valuable information from them. As lower-quality pages will not provide useful information for people it will not be possible to get effective results.

Moving further let’s look into tactics and strategies to build effective links. If you are doing something, do it the right way!

How to build links:

Basically, there are five ways or strategies for effective link building. They are:

Adding links to your page:

To put it in simple words, this is about manually placing links to other sites (that don’t belong to you) on your website. Although it sounds simple, look for the best digital marketing services in Chennai to do it the right way. If not you can end up spamming your own website. 

Requesting for links:

As the name suggests, this is exactly the opposite of adding links. You can email the administrator of a website with a compelling reason and request a link from their website. The compelling reason should have content that clearly explains the important factor “What’s in it for them?”

Purchase links:

Although most digital marketers won’t prefer this route, you can get high-quality links by investing money. However, educate yourself before stepping into it as there are several potential risks that you might face. Else, you can also contact the best digital marketing agency in Chennai to get it done professionally. 

“Genuinely” earn links:

If you do something that makes you truly stand out from others, you will get noticed. People will write about you on their platforms and will obviously link to your website. By learning a few tactics and strategies, you will be able to promote your website effectively. 

Now that you have learned the tactics for link building, let’s look into some of the actionable link-building strategies that will bring effective results. 

Link building strategies that actually work:

Let’s begin with a simple strategy that is extremely popular with digital marketers. 

Pursue your competitor’s links:

Staying on par with competitors is one of the most fundamental activities in any business. By studying the activities of your competitors, you can figure out the tactics that work. You can also get an idea of their link building and content marketing strategy. 

Hire SEO analysts from the best digital marketing agency in Chennai to implement reverse-engineering concepts into your strategy. There are paid and free tools that can be used to get crucial insights into the performance of your website.

Promote your content:

Content is one of the most valuable assets of your website and it provides the links one needs to build a website. There are three basic ways to promote your content, they are:

• Advertising
• Communities
• Outreach

As the content on your website provides so much value to your business, it makes sense to approach the best digital marketing agency in Chennai and get professional content writers to work on your website. 

Expert advice to stay on the safer side:

• No matter how you devise the marketing strategies, refrain from posting links on irrelevant sites.
• Stay away from public networks as they will be overcrowded.
• Build realistic relationships with customers
• Research your content well and avoid copying 

Conclusion:

The whole idea of running a link building campaign is to drive traffic to your site. Contact the best digital marketing company in Chennai to get on the right track and yield more profit. Have you tried these strategies? Let us know in the comments.