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No matter how many years pass, backlinks remain one of the top-ranking factors in Google. As the competition in the market keeps growing digital marketers are being pushed to devise innovative strategies to get backlinks for their site.
As Google’s ranking algorithm has exponentially grown over the years, it has started to consider the backlinks from one website to another as votes of trust, confidence, and reliability. This grants more organic traffic to your website by increasing your visibility.
However, not every backlink can benefit your website as there are toxic links that can do more harm than good. Ensure that the backlinks are relevant to your website and are done professionally by a reputed SEO services company.
If done properly backlinks can be the golden ticket that puts you ahead of your competitors in terms of ranking. With a properly devised SEO strategy, you can earn high-quality links effectively. Here are the six proven ways to earn more backlinks in 2021.
Broken link building:
Broken link building is nothing but finding web pages with lots of information that have external links to dead pages. Such pages throw a 404 error every time you visit and you can leverage this tactic to build high-quality links for your website.
Broken link building is expected to work for the upcoming years as it can bring a lot of value to the table With this tactic both parties are getting benefited; in this case yourself and the websites that have broken links.
Guest blogging:
Guest blogging never goes out of style – Although you might have a tough time publishing guest posts on websites, it is a great way to build backlinks.
Instead of sending emails continuously that will probably go unanswered, you can consider collaborating with the best SEO company in Chennai to pitch a professional email with good topics.
By utilizing the expertise and skillset of professional content writers, you can increase the likelihood of getting your guest blog published. There will be subject matter experts who will be well versed in certain topics and industries to make things easier.
Suppliers links:
This strategy can also be referred to as affiliate marketing as both concepts are similar to each other in several aspects. To put it in simple words, you will be selling other people’s products and it will help you earn highly authoritative links to your website.
Put together a list of products that your visitors might require and add relevant information to your website. By pointing out useful products on your website, you can earn a commission from the seller by redirecting your visitors to purchasing their products.
By using this tactic, you will also be able to provide useful information for your visitors.
Pitch influencers:
Although you can get the best SEO services from an agency, sometimes you need someone who is popular on social media to give the extra push for your products or services. They are popularly known as influencers and are always on the look for juicy content that their followers might be interested in.
If you are just getting started, we recommend you not to go with high profiles as you might not get a proper return on investment. Pitch your ideas to an influencer who is popular in your niche and you can easily reach out to more people.
Skyscraper technique:
The skyscraper technique can get you tons of traffic if done properly as you can acquire loads of backlinks. Here’s how you can get it done.
Research the web and find a blog with a plethora of backlinks. Now create similar content with more information and integrate other elements to add more value. If you have trouble with drafting professional-looking content, hire an agency that provides the best SEO services.
The next step is to approach the linking sites and pitch them your content. You should mention the value it adds and how your work is superior compared to them.
Although it sounds like a long shot, you will be giving a compelling reason for websites to consider linking to your website.
Monitor your competitors:
Monitoring competitors can help with devising an effective marketing strategy. Companies that provide the best SEO services will have specialized online tools to analyze the moves of your competitors. This tactic can help widen your potential customers and to earn more backlinks.
Conclusion:
If you are still reaching out to websites blindly to get backlinks, it is a waste of time as they will probably get thousands of similar requests.
However, you can adhere to the top-notch marketing strategies by getting in touch with a company that offers the best SEO services in your locality to leverage the potential benefits.
